Using the power of social media, this component will leverage digital content creation and geo-targeted advertising to educate and engage Black MSM on topics related to HIV testing, PrEP, and the benefits of viral suppression. We believe that tailored, culturally resonant messaging delivered via social media can ultimately contribute to informed health decisions and a reduction in HIV incidence.
HOW DOES IT WORK?
The primary element of this component will focus on HIV-related messaging. Individuals who are recognized by or are known to have influence in the Black gay community will be approached to create content related to HIV testing, PrEP, and viral suppression. We will also focus on the promotion of other components of the HPTN 096 study intervention.
Existing content (i.e., infographics, videos, or messages) created by organizations that support and represent Black MSM, government agencies, health departments, foundations, or other HIV-related organizations, will be used in combination with newly created content to maximize reach and influence in the intervention communities.
COMPENSATION FOR CONTENT CREATORS
Do you have experience creating content on social media platforms? Do you have knowledge and experience with the Black MSM community in the southern U.S.? Do you have interest in and a basic understanding of HIV?
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